OnlyFans, the subscription-based social platform, has become a lucrative way for some influencers, particularly adult content creators, to earn money.
There are a number of ways that OnlyFans' 2 million creators monetize.
The most basic way is through subscriptions. In order to unlock content, users must pay a monthly or annual fee. The creator takes home 80% of that revenue, while the company gets the other 20%.
How much to charge for subscriptions is up to the creator and can be a challenging number to determine.
Morgan Edwards, an OnlyFans star known as "Kitty K," said she was "in the dark" when deciding how to price subscriptions to her content. But once she gained some experience, she built a successful OnlyFans career, charging nearly $70 for three months of access.
Another way to make money on the platform — for many the most profitable way — is direct messaging with fans who pay a per-message fee or flat fee, and creating custom content. Audrey Aura, a creator with 3,000 subscribers, turned private messaging into her biggest income stream.
While direct messaging can be a top source of income for OnlyFans creators, it can be time-consuming, and some spend a large portion of their day answering fans. This is the case for Justine Jakobs, a creator with 36,000 OnlyFans subscribers.
Some creators have turned to outsourcing messaging, hiring "ghostwriters" from OnlyFans management agencies to answer messages on their behalf.
But there's more to the life of an OnlyFans model than time behind a screen. Edwards often takes trips to collaborate with other OnlyFans stars on content.
Some OnlyFans creators are also establishing private coaching businesses and course programs as another way to make money. Aura, for example, started an OnlyFans course after she started receiving an uptick in requests for advice on how to succeed on the platform.